TRU Simulation + Training brand identity

To a pilot, flying isn’t a job, it’s a lifestyle. Everyday thousands of people trust pilots with their lives, and aviators take that responsibility seriously. TRU Simulation + Training knows what it takes to prepare pilots to be the best, and offers the high fidelity simulators and training solutions to make it happen. In order to break away from the status quo in an industry of giants, we developed a brand identity for TRU that exemplifies not only their engineering prowess and personalized service, but their drive to make the seemingly impossible, possible.

Art Direction; Swanson Russell