Hi. My name is Ashley and I'm an art director in Lincoln, NE.
Swanson Russell has been my home away from home for the past 9 years. It's an advertising agency with a 50+ year history in Nebraska, and two offices full of amazingly talented people who are as inspiring as they are hard working. Most of the creative work on this site is done in collaboration with the individuals at SR that I've had the privilege of working alongside.
I love creativity, respect hard work, and admire kindness. I believe we should all laugh out loud more often and give more than we take. And I strive to make the world a little better and more beautiful, one project at a time.
My approach to creative work is all about strategy.
You have to know what your problem is before you can know how to actually move the needle. Without it, a pretty picture is just a pretty picture. With it, you inspire action.
Give me a new world to get lost in for a day and I’ll be as happy as a clam. There’s something magical that comes with learning; you naturally hold a perspective that is often lost on those who “know everything” about the subject already. It’s a place to question everything and see potential through a fog.
Every problem is surrounded by clutter. I like to absorb it all until a solution rises to the surface. I like looking from a higher perspective and seeing what will happen down the road. But, there’s always going to be uncertainty and variables, and you can’t research yourself to success. You have to act. And knowing when to move forward is key. You have to be unafraid to put one foot in front of the other and put something on paper.
I have always held myself to a higher standard, and I hold my team to those standards as well. From my perspective, wherever you set your bar, your team will meet it. Potential is everywhere. You just need to create the right environment to inspire it and let it flourish. Make it stand out. Make it stick. Make it matter. And when you do work for good people, it makes the process just that much sweeter.
Geoff Johnson Photography