JCB 'get your grill on' promotion

When it comes to choosing construction equipment, having well-equipped dealers matter. We wanted to help equipment manufacturer JCB make the most of the summer sales season with a unique, geographically-targeted sales campaign. Promotional items, ads, direct mail, and handbooks were sent to select dealers to give them the tools they needed to use the connect with potential customers.  

Art Direction; Swanson Russell