Pepsi College Point of Sale

To reinforce Pepsi’s support of Husker Football, we developed this light-hearted point-of-sale campaign for grocery and convenience stores. We integrated Pepsi’s youthful, fun national branding with the most youthful and fun aspect of Husker Football, Lil Red, who reminded shoppers to take home a little gameday flavor with Pepsi.

Art Direction; Swanson Russell